Neeraj Kochhar Viraj Steel, What does your business have to offer? This can surely qualify as one of the most dreaded questions. Surprisingly, the recourse to it is simple. A diverse and well-maintained product line is a befitting answer. Creating the product portfolio consists of segmenting the market and audience to be targeted. Understanding the strengths of the organization, and act accordingly.
Maintaining a strong portfolio is a brilliant way of stepping into business expansion and reaching untapped territories ahead of the competitors. It highly impacts brand value and customer retention. Neeraj Kochhar Viraj Group has successfully established its global presence that could have been impossible with limited products.
Benefits Of Product Line
The
market consists of different industries and customers. Stainless steel is a
multi-purpose metal, hence it becomes vital for organizations to offer a wide
range of products to gain market share and customer satisfaction. Some of the
key benefits are -
● Division of risk - if
some product is underperforming in the market, the others can help the business
sail away from losses. The risk gets divided, giving the organization more
freedom to operate.
● Customer Retention -
You can have both a large target audience and a wide variety of offerings for
the same customer.
● Brand Presence -
Product portfolio creates brand awareness asserting the domination that results
in investor attraction.
● Advantage against
Competitors - A product portfolio gives a peculiar brand identity to the
business. It can act as a USP for your business and keep you ahead of your
competitors.
For more information, check Neeraj Kochhar CBI News
Viraj’s Product Portfolio
Neeraj Kochhar Viraj Group is on the mission to become a ‘One-stop shop for stainless steel products. Here is a glimpse of some of our outperforming product lines -
● Stainless Steel Wires -
Well-equipped manufacturing unit to produce an extensive size range from 0.09
mm to 15 mm. The plant has state of art lab and testing facilities along with
in-house solution healing, pattern laying, and other modifiers.
● Stainless Steel
Fasteners - Viraj profiles is a leading manufacturer of fasteners in India.
There are more than 16 products offerings under fasteners. We have specialized
in the manufacturing of Austenitic grade fasteners.
● Stainless Steel Bright
Bars - Stainless Steel bright bars in sizes ranging from diameter 3 mm to 600
mm in varied shapes of Round Bars, Hexagon Bars, Square Bars, and Flat Bars
● Stainless Steel Flanges - Viraj is the world leader in Stainless Steel Forged Flanges. We incorporate specific customer requirements in producing flanges. We offer different types of flange namely, Blind flange, Weld neck flange, Slip-on flange, Socket weld flange, Threaded flange, Lap joint flange, Orifice flange.
Conclusion
Neeraj Kochhar Breaking News started from a small
village of Tarapur with one induction furnace today operates across six
continents, more than 90 countries. They have increased their manufacturing
capacity to 528,000 tons per annum. This leap in market share and operational
growth owes substantial credit to the wide product range. While dealing in this
vast product line it is of immense importance to make strict quality checks.
The product portfolio is not merely about a diverse product line but also
maintaining the quality of all the products and services.
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